How I Work

My approach combines structure and strategy — ICF-aligned coaching principles paired with real-world mentorship — designed for professionals and writers who want both reflection and results.

Coaching & Mentorship

Each 50–60 minute session begins with curiosity. Together, we identify patterns, clarify values, and reconnect to what matters most.

When it’s time for action, I shift into mentor mode — drawing on two decades as a journalist, editor, and professor to guide you through writing projects, career pivots, and communication challenges.

Whether you’re pitching a story, writing an op-ed, or finding your way back to the page after burnout, I offer practical feedback, accountability, and support to help you move forward with clarity and conviction.

Mindset & Communication Tools

Language Reframing: Adapted from NLP principles to help you reframe limiting beliefs and strengthen confidence.

Breath Work: Restores calm and focus during high-stress moments.


AI for Storytellers: Refines pitches, strengthens storytelling, and sparks creative ideas — without losing your voice.

Integration Framework: Clarity • Conviction • Change

  • Clarity

    Define what you want and why it matters.

    Clarity coaching by Yumi Wilson — helping professionals define what they want and why it matters.
  • Conviction

    Stand firmly in your values, voice, and next direction.

    Conviction coaching by Yumi Wilson — helping professionals stand confidently in their values and next direction.
  • Change

    Integrate new habits and insights that last.

    Change coaching by Yumi Wilson — helping professionals build lasting habits and integrate new insights.

What to Expect

  • Your first 50–60 minute coaching session is free — a discovery call to explore where you are, what’s next, and whether coaching or mentorship is the right fit.

  • 50–60 minutes, weekly or biweekly.

  • Reflection prompts or writing exercises to maintain momentum.

  • Most clients work with me for 3–6 months; others continue longer as they evolve.

  • Packages start at $125 per session, with a sliding scale ($85–$125) available to make coaching and mentorship more accessible.

Book Your Free Clarity Call

“Sarah” came to me after 15 years at a major metropolitan daily. She felt invisible in her newsroom and uncertain about her future in journalism.

From Burned-Out Reporter to Confident Freelancer

Over four months, we:


Clarified her values and non-negotiables.
Rebuilt confidence through language reframing and breath work practices.
Developed a freelance strategy and optimized her LinkedIn profile to reflect her new direction.

Today, she’s freelancing for national outlets, earning more, and writing stories that feel true to her again.

Coaching Circles

Coaching Circles

In addition to one-on-one coaching, I lead small-group Coaching Circles that blend reflection, structure, and community. These circles bring together professionals navigating change, a supportive space to listen, learn, and grow together.

  • A Women’s Coaching Circle for women of color and creative leaders ready to lead with clarity, conviction, and authenticity.

    The next circles open in early 2026.

    Join Season 2 waitlist.

  • Testimonial from Shelah M. – Journalist & Content Creator (via LinkedIn)

    “Career coaching sessions with Yumi Wilson involve more than going over résumés or applications. She helps you get mentally, physically, and spiritually prepared for your next step. Yumi helped me refine my résumé, upgrade my LinkedIn profile, and even design a logo for my YouTube channel. Her coaching has changed how I navigate the competitive workforce. I’d recommend her to anyone ready to level up.”

  • Testimonial from Neenma E. – Journalist & Voice Over Artist (via LinkedIn)

    “Taking Yumi’s journalism class was a turning point. I walked in unsure of my voice as a reporter and walked out knowing I had one. She pushed me to dig deeper and helped me believe in my ability to tell meaningful stories. Her mentorship went beyond the classroom — she believed in me when I couldn’t yet believe in myself.”

  • Testimonial from Michele L. – Marketing Professional (via LinkedIn)

    “Yumi’s AI and LinkedIn webinar was eye-opening. Her live working session made it easy to see how AI tools can actually amplify your storytelling. She shared insights from her time at LinkedIn that helped me optimize my profile and show up with confidence. Her approach is thoughtful, practical, and genuinely transformative.”

Stay Connected ❤️

Stay in the loop on new offerings, and BIG moves at Yumi Wilson Coaching.

 ☕ Book Your Free Clarity Call

Book Your Free Clarity Call

When You’re Holding It Together, But You Know You Can’t Stay the Same by Yumi Wilson

A 3-month virtual circle for women who want grounded, spiritual support while they figure out what’s next

Read on Substack